At the heart of Ithra, you will find every component thrives to support and reimburse the key pillars into the activities and events held for the Kingdom. The Center serves the Kingdom as a new, invigorating source of limitless potential and flowing knowledge to feed minds eager to learn, create, and produce. Ithra stands to transform a new tomorrow equipped with a knowledge-based society that celebrates innovation and its traditional culture with the evolving times the nation is embracing.

Vision 2030 is a bold yet achievable blueprint for an ambitious nation.
It expresses our long-term goals and expectations and it is built upon our country’s unique strengths and capabilities. It guides our aspirations towards a new phase of development – to create a vibrant society in which all citizens can fulfill their dreams, hopes and ambitions to succeed in a thriving economy.
Crown Prince and Chairman of the Council of Economic and Development Affairs Mohammad bin Salman bin Abdulaziz Al-Saud